“Local roots for new horizons”

Heritage

When ideas live.

Heritage is a continuum involving past, present and future, people, ideas, innovations, mistakes, dreams, nightmares, failures and success.

Heritage feeds on ideas and nurtures them.

Network

Where ideas grow.

Network is a habitat, an ever-changing space catalyzing the evolution of ideas into new shapes.

Network represents both the humus and the crown of ideas.

Cross-fertilization

What ideas do.

Cross-fertilization is an attitude, the perpetual intertwining that imbues past and unborn thoughts.

Cross-fertilization allows insights to overflow into ideas and casts a creative wave.

Featured projects

Participants

Events

Private partners

Public partners

Journalists

Made in Marche festival

Tipicità

Since 1993 Tipicità represents the main event for food, wine and tourism in Marche Region. Structured upon six different exhibition paths and the same amount of event halls, Tipicità aims to depict a current and actual photography of the market’s trends and opportunities. Along the years the media coverage of the events grew beyond the national borders.

Evolving format

Tipicità began as a promotional fair for Marche’s typical product, but its format is in constant evolution. After 27 editions Tipicità became an event container and a permanent observatory to understand the moment. Tipicità established itself as a lab for new initiatives thanks to the widespread participation and the chance granted by its media coverage.

Network and cooperation

Tipicità rose in a pivotal phase for Marche Region, a moment where the national boundaries vanished and the global scenario broke through. Tipicità, along with its participants and partners, faced the transition of a territory, characterized by a rural background, trying to approach new markets.

The key, from the inception, was in two words: cooperation and inclusion. Now as then Tipicità international network represents a strategic asset in order to understand, plan and act. The synergy among private and public sector and different productive chains, as well as the connections running from south Africa to the Lofoten Island granted a systemic guidance to walk in the way of an aware and mutual development.

Beyond the main event

Tipicità takes place each March in Fermo for three days, but the workshop is never closed. The relationship built along the years led to a natural process of expansion beyond the original format. First of all Tipicità spawned two spin-off events (Tipicità in blu and The Great tour of Marches) and allowed teamwork and participants to face new challenging experiences around the world. During Milan’s 2015 EXPO, from Dubai to New York, Tipicità is becoming the ambassador of the “Marche’s way” around the globe.

The blue economy festival

Tipicità in blu

Tipicità in blu was conceived to take the baton from the 78 years-long tradition of the International Fishing Fair of Ancona and enlarging its focus on the world of the blue economy. Bestowed with a strategic position in the Adriatic-Ionian region, Ancona hosts each year partners and stakeholders of the blue economy in order to review and set the agenda on the topics of growth through cooperation, ecology and tourism.

Light shades of blue

Although Tipicità in blue covers the main topics of the blue economy with panels, congresses and technical roundtables, it is also focused in celebrating seafaring cultures and traditions. In order to reach its goal Tipicità in blu, over the years has set a special focus in the most fascinating, involving and entertaining aspects of the sea cultures: tourism, food, poetry, music and traditions.

Starirway to ADRION

The horizon Tipicità in blu is heading to is the Adriatic-Ionian European region. The will of cement the oversea alliances is testified by the presence of an International partner in every edition. An occasion to both allow the crowd to confront with a new culture and set the common course of a shared development. Along the years many hot topics of blue economy like shipbuilding and environmental awareness where the focus of International panels and roundtables.

Sea and the city

Ancona is not just the city where Tipicità in Blu takes place in, in fact the event was shaped around the city, its history and traditions. Ancona, one of the most important seaports in Italy, represents a crossroad for the Adriatic sea, and the sea is part of the city’s dna. In order to celebrate the relationship between the blue and seafarers, Tipicità in blu floods the most iconic monuments of Ancona’s history like the Vanvitelli Stately Building (the lazaret), the Mandracchio and the Marina Dorica. The event also involves restaurants and café in order to grant a total touristic dive into the sea-life and urban mythology.

Tipicità experience

The Great Tour of Marches

An engaging event running for six month each year aiming to guide tourism flows to discover hidden treasures and must-live experiences across Marche region. The GT represent the other side of Tipicità’s format: where Tipicità showcases the best of Marche region, The Great Tour expands the concept connection events around the region.

Beyond the destination

The world of tourism is constantly changing, especially in the Italian scenario where the main flows are drawn by world renowned destinations and the little challengers must struggle to get a recognizable image. Marche Region offers an incredible amount of tourism attractions but the pulverization tends to hinder an effective tourism appeal.

The Great Tour aims to overcome the complexity by creating an itinerary made of suggestion, a straight and colorful message for the tourists full of advices about places to visit, events to live and traditions to discover.

Experience more than POI

The graphic depiction of the Great Tour is a cartoonish map of the region, but the philosophy goes beyond the idea of traditional tourism itinerary. Each pictogram is pointing an occasion, not just a place, indeed the Great Tour is a collection of unique experiences granting tourists the chance to live a traditional and authentic happening able to make them feel part of a community.

The umbrella brand strategy

FLAG Marche centro

Imagina created the umbrella brand strategy for FLAG Marche Centro, a project aiming to encourage and enhance fishing companies and related activities, focusing on the quality of local fish. An intervention that dialogues with the cultural heritage linked to the traditions of fishing and seafood cuisine.

The net and the needle

While the net is a world-renowned symbol for the fishery word, the needle is probably less famous even if its role is as crucial as the net. A needle is needed to both create and fix the net before and after a fishing expedition. For the net to be full the needle has to be sharp.

Those two icons play a key role in the idea Imagina developed for the FLAG umbrella brand. The net and the needle are inextricably bounded, as the people of the seaports, their traditions and habits.

A new starting point

Unicamontagna

The project aims to create a co-working space to develop a new organizing system among different production chains of Marches’ Inland. It aims to trigger a creative renaissance on the traditional local industries in the aftermath of the seismic events of 2016.

Free movement of ideas

Unicamontagna inherits the University of Camerino’s vision of a shared cultural-driven development process for the Inlands and established itself as the last step on the road started with the creation of the Advanced Cultural District A.M.A.M.I..

Unicamontagna gathered together seven partners representing the pillars of a process aiming to cultivate and harbor new talents in order to achieve the main goals of the project: social and economic reconstruction and a new model of participatory governance.

The hub

The first output of Unicamontagna is a creative co-working hub settled in an unused industrial facility on the slopes of Camerino’s hill. The estate has been redesigned to host new activities characterized by a high level of creativity, culture and innovation. The hub also would work as headquarter and business center where the new services like temporary management, e-procurement, creative and innovation counseling will be provided from the partners to the applicants.

In the 2016 Earthquake's wake

Already afflicted by a progressive depopulation, Marches Inland in 2016 was hit by an earthquake swarm that brought this territory to its knees. The expectation of a slow reconstruction brought several people to move to the coast and other cities, worsening the phenomenon. The concurrence of those factors forecasted a bleak scenario. Unicamontagna partners believe that creativity and cooperation could represent the game-changers for a new dawning.

A network for hidden tresures

Piccole Italie

Piccole Italie is a common path undertaken by a group of areas geographically apart but united by a shared vision. Gorizia Province, Municipalities of Alcamo, Asti, Fermo and Nogara and Confindustria Reggio Calabria choose to work along in a soft-marketing project aiming to share opportunities to increase their relevance on the International scenario and develop together new strategies.

The perk of being an underdog

The magnitude of the big players in the Italian landscape casts small areas in a twilight zone where it is difficult to emerge alone. Inlands and marginal areas have to face an unlikely challenge in order to emerge, otherwise those hidden treasures characterized by high-value tourism proposals and peculiar identities would be able to intercept specific flaws. The members of Piccole italie believe that their tininess is an asset in uniqueness.

A network for events

The first shared initiative set in motion by Piccole italie was a calendar of events to increase the market penetration by combining promotional efforts of each members. From Vinissage to Tipicità, Asti truffle fair and Risitaly, through the an historical re-enactment like Palio dell’Assunta and Palio di Asti to end up with innovative format like Riso con le Nose, éStoria and Vegetarian festival, the spreaded kick-off event allows the members to combine each audience in a new wider one.

Marche excellence firms

Marche d’Eccellenza

Marche d’Eccellenza represents the first Italian example of multisector network aiming to realize a steady promotion strategy based on local values. Marche d’eccellenza wants to shift the focus from products and services to the wider concept of shared value in order to proactively invest in the future of the area.

A road paved in excellences

The founding of Marche d’Eccellenza network was the result of a process started with a series of meetings, forums and focus groups among public and private actors operating on the regional productive fabric willing to identify new strategies able to face the impending crisis. Major and micro entrepreneurs confronted each other around problems and opportunities paving the way that lead to the creation of a permanent working table known as Marche d’Eccellenza.

Rewarding uniqueness

Marche d’eccellenza Awards represents the climax of the process started in 2008 with the first “Marche d’eccellenza meeting”. An initiative born to celebrate new creative and innovative business adventures as synecdoche for the history, values and peculiarity of Marche’s lifestyle.

The members

Moncaro high-quality wines, Ivana Maiolati fashion creations, the amanuensis art of Malleus, Fermo Forum up-to-date services for meeting and fairs along with the high-tech connection skills provided by Getby and the exquisite cold cuts of Salumificio Ciriaci represent the pillars and founding members of Marche d’Eccellenza. Made in Marche firms working on different fields but joined in a common vision for their region.

Made in Marche festival

Tipicità

Since 1993 Tipicità represents the main event for food, wine and tourism in Marche Region. Structured upon six different exhibition paths and the same amount of event halls, Tipicità aims to depict a current and actual photography of the market’s trends and opportunities. Along the years the media coverage of the events grew beyond the national borders.

Evolving format

Tipicità began as a promotional fair for Marche’s typical product, but its format is in constant evolution. After 27 editions Tipicità became an event container and a permanent observatory to understand the moment. Tipicità established itself as a lab for new initiatives thanks to the widespread participation and the chance granted by its media coverage.

Network and cooperation

Tipicità rose in a pivotal phase for Marche Region, a moment where the national boundaries vanished and the global scenario broke through. Tipicità, along with its participants and partners, faced the transition of a territory, characterized by a rural background, trying to approach new markets.

The key, from the inception, was in two words: cooperation and inclusion. Now as then Tipicità international network represents a strategic asset in order to understand, plan and act. The synergy among private and public sector and different productive chains, as well as the connections running from south Africa to the Lofoten Island granted a systemic guidance to walk in the way of an aware and mutual development.

Beyond the main event

Tipicità takes place each March in Fermo for three days, but the workshop is never closed. The relationship built along the years led to a natural process of expansion beyond the original format. First of all Tipicità spawned two spin-off events (Tipicità in blu and The Great tour of Marches) and allowed teamwork and participants to face new challenging experiences around the world. During Milan’s 2015 EXPO, from Dubai to New York, Tipicità is becoming the ambassador of the “Marche’s way” around the globe.

The blue economy festival

Tipicità in blu

Tipicità in blu was conceived to take the baton from the 78 years-long tradition of the International Fishing Fair of Ancona and enlarging its focus on the world of the blue economy. Bestowed with a strategic position in the Adriatic-Ionian region, Ancona hosts each year partners and stakeholders of the blue economy in order to review and set the agenda on the topics of growth through cooperation, ecology and tourism.

Light shades of blue

Although Tipicità in blue covers the main topics of the blue economy with panels, congresses and technical roundtables, it is also focused in celebrating seafaring cultures and traditions. In order to reach its goal Tipicità in blu, over the years has set a special focus in the most fascinating, involving and entertaining aspects of the sea cultures: tourism, food, poetry, music and traditions.

Starirway to ADRION

The horizon Tipicità in blu is heading to is the Adriatic-Ionian European region. The will of cement the oversea alliances is testified by the presence of an International partner in every edition. An occasion to both allow the crowd to confront with a new culture and set the common course of a shared development. Along the years many hot topics of blue economy like shipbuilding and environmental awareness where the focus of International panels and roundtables.

Sea and the city

Ancona is not just the city where Tipicità in Blu takes place in, in fact the event was shaped around the city, its history and traditions. Ancona, one of the most important seaports in Italy, represents a crossroad for the Adriatic sea, and the sea is part of the city’s dna. In order to celebrate the relationship between the blue and seafarers, Tipicità in blu floods the most iconic monuments of Ancona’s history like the Vanvitelli Stately Building (the lazaret), the Mandracchio and the Marina Dorica. The event also involves restaurants and café in order to grant a total touristic dive into the sea-life and urban mythology.

Tipicità experience

The Great Tour of Marches

An engaging event running for six month each year aiming to guide tourism flows to discover hidden treasures and must-live experiences across Marche region. The GT represent the other side of Tipicità’s format: where Tipicità showcases the best of Marche region, The Great Tour expands the concept connection events around the region.

Beyond the destination

The world of tourism is constantly changing, especially in the Italian scenario where the main flows are drawn by world renowned destinations and the little challengers must struggle to get a recognizable image. Marche Region offers an incredible amount of tourism attractions but the pulverization tends to hinder an effective tourism appeal.

The Great Tour aims to overcome the complexity by creating an itinerary made of suggestion, a straight and colorful message for the tourists full of advices about places to visit, events to live and traditions to discover.

Experience more than POI

The graphic depiction of the Great Tour is a cartoonish map of the region, but the philosophy goes beyond the idea of traditional tourism itinerary. Each pictogram is pointing an occasion, not just a place, indeed the Great Tour is a collection of unique experiences granting tourists the chance to live a traditional and authentic happening able to make them feel part of a community.

The umbrella brand strategy

FLAG Marche centro

Imagina created the umbrella brand strategy for FLAG Marche Centro, a project aiming to encourage and enhance fishing companies and related activities, focusing on the quality of local fish. An intervention that dialogues with the cultural heritage linked to the traditions of fishing and seafood cuisine.

The net and the needle

While the net is a world-renowned symbol for the fishery word, the needle is probably less famous even if its role is as crucial as the net. A needle is needed to both create and fix the net before and after a fishing expedition. For the net to be full the needle has to be sharp.

Those two icons play a key role in the idea Imagina developed for the FLAG umbrella brand. The net and the needle are inextricably bounded, as the people of the seaports, their traditions and habits.

A new starting point

Unicamontagna

The project aims to create a co-working space to develop a new organizing system among different production chains of Marches’ Inland. It aims to trigger a creative renaissance on the traditional local industries in the aftermath of the seismic events of 2016.

Free movement of ideas

Unicamontagna inherits the University of Camerino’s vision of a shared cultural-driven development process for the Inlands and established itself as the last step on the road started with the creation of the Advanced Cultural District A.M.A.M.I..

Unicamontagna gathered together seven partners representing the pillars of a process aiming to cultivate and harbor new talents in order to achieve the main goals of the project: social and economic reconstruction and a new model of participatory governance.

The hub

The first output of Unicamontagna is a creative co-working hub settled in an unused industrial facility on the slopes of Camerino’s hill. The estate has been redesigned to host new activities characterized by a high level of creativity, culture and innovation. The hub also would work as headquarter and business center where the new services like temporary management, e-procurement, creative and innovation counseling will be provided from the partners to the applicants.

In the 2016 Earthquake's wake

Already afflicted by a progressive depopulation, Marches Inland in 2016 was hit by an earthquake swarm that brought this territory to its knees. The expectation of a slow reconstruction brought several people to move to the coast and other cities, worsening the phenomenon. The concurrence of those factors forecasted a bleak scenario. Unicamontagna partners believe that creativity and cooperation could represent the game-changers for a new dawning.

A network for hidden tresures

Piccole Italie

Piccole Italie is a common path undertaken by a group of areas geographically apart but united by a shared vision. Gorizia Province, Municipalities of Alcamo, Asti, Fermo and Nogara and Confindustria Reggio Calabria choose to work along in a soft-marketing project aiming to share opportunities to increase their relevance on the International scenario and develop together new strategies.

The perk of being an underdog

The magnitude of the big players in the Italian landscape casts small areas in a twilight zone where it is difficult to emerge alone. Inlands and marginal areas have to face an unlikely challenge in order to emerge, otherwise those hidden treasures characterized by high-value tourism proposals and peculiar identities would be able to intercept specific flaws. The members of Piccole italie believe that their tininess is an asset in uniqueness.

A network for events

The first shared initiative set in motion by Piccole italie was a calendar of events to increase the market penetration by combining promotional efforts of each members. From Vinissage to Tipicità, Asti truffle fair and Risitaly, through the an historical re-enactment like Palio dell’Assunta and Palio di Asti to end up with innovative format like Riso con le Nose, éStoria and Vegetarian festival, the spreaded kick-off event allows the members to combine each audience in a new wider one.

Marche excellence firms

Marche d’Eccellenza

Marche d’Eccellenza represents the first Italian example of multisector network aiming to realize a steady promotion strategy based on local values. Marche d’eccellenza wants to shift the focus from products and services to the wider concept of shared value in order to proactively invest in the future of the area.

A road paved in excellences

The founding of Marche d’Eccellenza network was the result of a process started with a series of meetings, forums and focus groups among public and private actors operating on the regional productive fabric willing to identify new strategies able to face the impending crisis. Major and micro entrepreneurs confronted each other around problems and opportunities paving the way that lead to the creation of a permanent working table known as Marche d’Eccellenza.

Rewarding uniqueness

Marche d’eccellenza Awards represents the climax of the process started in 2008 with the first “Marche d’eccellenza meeting”. An initiative born to celebrate new creative and innovative business adventures as synecdoche for the history, values and peculiarity of Marche’s lifestyle.

The members

Moncaro high-quality wines, Ivana Maiolati fashion creations, the amanuensis art of Malleus, Fermo Forum up-to-date services for meeting and fairs along with the high-tech connection skills provided by Getby and the exquisite cold cuts of Salumificio Ciriaci represent the pillars and founding members of Marche d’Eccellenza. Made in Marche firms working on different fields but joined in a common vision for their region.

Imagina is a company based in Camerino, in Marche Region (Italy) working since 1991 in marketing and integrated communication, with a specific focus on wine & food, tourism promotion and territorial strategies in development.

Imagina is a local SME able to act globally as liaison with public-private network featuring more than 300 entities united by the common vision based on local values.

Imagina takes advantage of a team composed by professionals specialized in tourism promotion, territorial marketing, events organization, enhancing the appeal of wine and food, cultural heritage and made-in-Italy’s excellence products. Professionals who gained experience in planning and developing integrated communication, on the National and International scenes.

Cross-fertilization and osmosis represent the natural fuel Imagina activates networking pro-cess with. By disclosing local values through a polyphonic storytelling Imagina aims to grant new opportunity to stakeholders coming from different productive chains, fields, regions and countries.

An established network allows Imagina to efficiently operate within and beyond the National borders through to the connections with EU partners (Croatia, Germany, France, Monte-negro, Slovenia, Spain and UK) as well as extra-EU countries like Albania, Norway, Russia, UAE and USA.

Imagina is a company based in Camerino, in Marche Region (Italy) working since 1991 in marketing and integrated communication, with a specific focus on wine & food, tourism promotion and territorial strategies in development.

Imagina is a local SME able to act globally as liaison with public-private network featuring more than 300 entities united by the common vision based on local values.

Imagina takes advantage of a team composed by professionals specialized in tourism promotion, territorial marketing, events organization, enhancing the appeal of wine and food, cultural heritage and made-in-Italy’s excellence products. Professionals who gained experience in planning and developing integrated communication, on the National and International scenes.

Cross-fertilization and osmosis represent the natural fuel Imagina activates networking pro-cess with. By disclosing local values through a polyphonic storytelling Imagina aims to grant new opportunity to stakeholders coming from different productive chains, fields, regions and countries.

An established network allows Imagina to efficiently operate within and beyond the National borders through to the connections with EU partners (Croatia, Germany, France, Monte-negro, Slovenia, Spain and UK) as well as extra-EU countries like Albania, Norway, Russia, UAE and USA.

Imagina di Francesca Serri & C. sas

VIALE GIACOMO LEOPARDI, 14

62032 CAMERINO (MC) – ITALY

info@imaginacomunicazione.it

imagina@pampec.it

p

Vat number: IT 0115460436

SDI: KRRH6B9

Among our partners

Imagina di Francesca Serri & C. sas

VIALE GIACOMO LEOPARDI, 14

62032 CAMERINO (MC) - ITALY

info@imaginacomunicazione.it

imagina@pampec.it

p

Vat number: IT 0115460436

SDI: KRRH6B9

Conctact us

15 + 1 =